Basics of Strategic Marketing

Every successful business decision starts with strategy, and at the heart of strategy is marketing. This course, Basics of Strategic Marketing, introduces you to the key tools, concepts, and frameworks that companies use to compete and grow in today’s dynamic environment. You’ll learn how to define what marketing really is, understand the needs and wants of customers, and see how businesses build value through the 4Ps and STP. From there, we’ll explore the essentials of marketing strategy, competitive advantage, and growth, as well as how to analyze industries and environments with frameworks like SWOT, PESTEL, and Porter’s Five Forces.Taught by Mark Wolters, a Marketing Professor at one of the top 10 business schools in the United States, this course reflects years of classroom teaching and practical experience. Professor Wolters is an award-winning educator with a passion for helping all learners—whether students, entrepreneurs, or professionals—understand marketing in a clear, approachable way.By the end of this course, you’ll have a solid foundation in strategic marketing. You’ll not only understand the language and frameworks of strategy but also be able to apply them to real-world business challenges. Whether you’re preparing for business school, running your own company, or simply curious about how businesses compete, this course will give you the confidence to think and act strategically.