Aprenda Business Strategy Course Order (Strategic Management) gratuitamente com 14 vídeo(s). Curso online grátis de Estratégia de negócios | YouCourse.
Aulas do Curso
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What Is Business Strategy?
Before we can dive into all of the ways to analyze an industry, competitors, and our own company to develop a good strat…
1
Differentiation Advantage: Fundamental Strategies of Business
Differentiation advantage explains how to provide unique value that will make customers happy to pay a premium price for…
2
Cost Advantage: Fundamental Strategies of Business
Cost advantage explains how to lower your costs so that you can either beat your competitors' prices and steal their mar…
3
Why Scale Matters For Small Business - Economies of Scale
Professor Kuban explains economies of scale with easy to understand examples. (slightly updated from the previous versio…
4
Focus Advantage and Hybrid Strategies: Fundamental Strategies of Business
Focus advantage explains how focusing on the right customer segment can give you additional differentiation or cost adva…
5
The Resource-Based View: Resources, Capabilities, and Competitive Advantage
Professor Kuban explains how firm resources and capabilities relate to competitive advantage and above-average profits.
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6
Porter's Five Forces: Determining Industry Profitability
The five forces driving the industry profitability as outlined by Michael Porter. Professor Kuban explains each force, d…
7
Defining Your Industry
Defining your industry boundaries is important for determining your market size, your competition, as well as, outside i…
8
Competitive Rivalry & Competitive Dynamics
Learn about the drivers of competitive behavior, the likelihood of competitive attacks and responses, and other factors …
9
External Environment: Opportunities, Threats, & PESTLE Analysis
Learn about the various factors of the external environment that influence the profitability of whole industries and ind…
10
Corporate Strategy
Professor Kuban discusses the various corporate strategies available to companies. Corporate strategies differ from busi…
11
Acquisitions and Restructuring Strategies
Professor Kuban discusses the strategy behind mergers, acquisitions, and restructuring.
Slides PDF: https://scottkuban.…
12
Cooperative Strategy
Professor Kuban explains the types of cooperative strategies that companies can engage in. Such as strategic alliances.
…
13
Corporate Governance
Professor Kuban discusses how corporate governance is used to try and keep CEO's personal interests with the interests o…
