Digital marketing strategy explainer videos

A series of 5-10 minute explainer videos from Dave Chaffey from our Digital Marketing: Strategy, Implementation and Practice book. They are aimed to supplement a lecture or to be viewed as a follow-up activity by students following marketing courses and qualifications. They cover key concepts in digital marketing with the videos explaining the reason behind creating the framework and how it can be applied. They cover different strategic, data-driven marketing frameworks including the Smart Insights RACE marketing planning framework.