Marketing Strategy - Rob Palmatier and Shrihari Sridhar

Bloomsbury Academic

Welcome to the academic arm of Bloomsbury Publishing! At Bloomsbury Academic we serve our communities of students, scholars, educators, practitioners, and librarians with specialist content, subject expertise, cutting-edge research, innovative digital resources, open access services and quality educational materials, including textbooks tailored for use on courses. Here you'll find resources to help you, our authors, readers and teachers, get the most out of our publishing. Plus, you'll get access to event and launch recordings, and the Bloomsbury Academic Podcast.